AD is a news platform that doesn't interfere with politics or religious matters. It stands out by being an accessible, popular positivity driven news platform that should be for young and old people and with a big focus on regional and entertainment news. AD noticed that most of their clients and news consumers are adults above the age of 25. This means that AD still misses out on a large group of people that they do not reach with their news platform. This doesn't connect with the value of being accessible for everyone. This is why AD challenged our team to come up with an idea to attract the young audience they are currently not reaching.
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The goal was to think of a new platform that AD could add to their portfolio and use to attract the young target audience of people under 25 years old.
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The challenge was handed to multiple teams that each came up with their own design solution. Unfortunately our design didn't make the final cut. However we did receive a lot of positive feedback and encouragement on our designs.
